Video is no longer a marketing luxury — it’s a strategic necessity. B2B decision-makers are consuming more video than ever, using it to understand products, vet vendors, and build trust before ever speaking to sales. In 2025, a solid video strategy isn’t just about making content — it’s about aligning video with every stage of the customer journey: awareness, consideration, conversion, and retention. From thought-leadership films to client case studies and how-tos, video drives measurable engagement.
